A party led by a Russian-speaking leader appeared in Israel

Stella Weinstein entered politics from the fitness world.  Photo: social networks

Stella Weinstein entered politics from the fitness world. Photo: social networks

In Israel, the battle for seats in the country’s parliament (the Knesset) began a new political force – a party with an unusual name “30/40”. Its founder and leader is Stella Weinstein, who previously worked as the director of a chain of fitness clubs.

Stella does have some political experience, however, as she previously spent two years as the general manager of the Yamina party, which is led by former Israeli Prime Minister Naftali Bennett.

Israeli media note that Weinstein is an economist with two degrees. Her track record includes the position of accountant.

Not surprisingly, it is the economy that underlies the 30/40 election manifesto, and the main slogan with which the party enters the race is: “Israel is dear to us.” In addition to patriotic notes, this statement also contains a hint of the high cost of living in the country.

– The main party principles are economic. This is an uncompromising battle against bureaucracy, maximizing competition and the free market, investing in infrastructure: creating a reliable connection between the center and the periphery for prosperity, according to the party.

Calling Stella Weinstein a returnee is tricky – she was born in Tashkent, but came to Israel as a child at the age of six. Nevertheless, the fact remains – the leader of “30/40” is Russian-speaking. Although the only place where this is reflected is the trilingualism of the party’s website, which is made in Hebrew, Russian and Arabic.

The name of the party – “30/40”, which according to Weinstein himself sounds like “Shloshima Arbaim” in Hebrew, indicates that the main voters on which the political strength will count are young and most active Israelis aged 30-40. . According to her, all events in the country are focused on them in the first place.

In Israel, there was a “Russian” party – “Israel Ba-Aliya” (IBA), which was led by Natan Sharansky. It was formed before the 1996 elections, won 6 seats in the Knesset and became the sixth largest party in the country. In the 2003 elections, the IBA failed and merged with another political force – the Likud party, which ceased to exist.

By Peter Kavinsky

Peter Kavinsky is the Executive Editor at