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Amazon shuts down its online learning platform in India • CableFree TV

Amazon will close Amazon Academy, an online learning platform it launched in India last year for high school students, the company said on Thursday.

The retailer says it will phase out its education technology service in the country from August 2023. Those who signed up for the current academic group will receive a full refund, the release said.

Amazon has officially launched the Academy, formerly called JEE Ready, at the beginning of last yearbut tested the platform from mid 2019. The academy aimed to help students prepare for admission to the country’s prestigious engineering colleges.

The service offered curated learning materials, live lectures, mock tests, and comprehensive assessments to help students learn and practice mathematics, physics, and chemistry, as well as prepare for the Joint Entrance Examination (JEE), a state-supported engineering entrance examination administered in India for admission. to universities. various engineering colleges in the country.

The firm’s all-inclusive offering has led some to believe that Amazon may be making a major foray into the education market and could pose a threat to upstarts like Byju’s, Unacademy and Vedantu.

Amazon Academy website homepage. (Image credit: Amazon)

Over 260 million children go to school in India and a large part of the population sees education as the key to economic progress and a better life. Facebook also invested in Unacademy, a Bangalore-based startup offering online training courses. Google, which invested in an Indian education technology startup Kuemat, also cooperates with CBSE train more than 1 million teachers in India and offer a range of free tools such as G Suite for Education, Google Classroom and YouTube to help digitize the educational experience in the country.

“At Amazon, we think big, experiment and invest in new ideas to make our customers happy. We are also constantly evaluating the progress and potential of our products and services to deliver value to customers, and making regular adjustments based on these evaluations,” an Amazon spokesperson told TechCrunch.

“After evaluation, we have made the decision to close Amazon Academy. We are phasing out this program to take care of current customers.”

The company didn’t say why it was winding down the Academy, but ET Prime (with a paywall), which first reported on the developmentsaid the move was part of its ongoing cost-cutting measures.

Amazon plans cut about 10,000 jobsaccording to media reports, and began to liquidate positions in some units, including devices and services earlier this month. Amazon also shut down teams that create tutorials and other online courses AWS, Business Insider reported.

In a memo that Amazon has since made public, chief executive Andy Jassi said there will be more layoffs next year.

By Peter Kavinsky

Peter Kavinsky is the Executive Editor at cablefreetv.org