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Amazon to close food delivery business in India • CableFree TV

Amazon will close its food delivery business in India by the end of the year, the retailer said on Friday, stepping back from the vertical it has entered. less than three years ago.

The retailer will close its food delivery business called Amazon Food on December 29 in India. The company launched Food in India in May 2020 in parts of Bangalore. The company later expanded the service across the city with additional restaurants, but never promoted or promoted the platform.

“Customers have been telling us for some time that they would like to order ready meals on Amazon in addition to buying everything else. This is especially true now as they stay safe at home,” the company said during the food launch.

On Friday, it said: “We do not take these decisions lightly. We are phasing out these programs to take care of current customers and partners, and we are supporting our affected employees during this transition. Amazon remains focused on providing our growing customer base with the best online shopping experience with the largest selection of products at great value and convenience.”

This announcement is part of a broader company restructuring in India. Earlier this week, Amazon announced that closed its educational technology academy in the country next year.

India is a key overseas market for Amazon. invested more than 6.5 billion dollars in local business in the country. But according to a recent report from investment firm Sanford C. Bernstein, the company is lagging behind Walmart Flipkart in the country and is struggling to break into India’s smaller cities.

Analysts said in a report to clients that Amazon’s 2021 gross value of goods in the country was between $18 billion and $20 billion, trailing Flipkart’s $23 billion.

By Peter Kavinsky

Peter Kavinsky is the Executive Editor at cablefreetv.org