BeReal reportedly considering paid features instead of ads • CableFree TV

Published by
Peter Kavinsky

Viral photo sharing app Be real did something incredible by rapidly typing 15 million users in a saturated social market. He is so popular that Instagram, tik tak as well as Snapchat they’ve all released new features that take advantage of what makes BeReal shine: its front and rear camera setup and its once-a-day anti-addiction trick of posting.

But BeReal is only two years old and powered by a $30 million Series A round led by Andreessen Horowitz and Axel. Unlike social apps with billions of users trying to copy it, BeReal hasn’t figured out how to monetize it yet. According to a message from Financial Timesthe app looks for paid features or subscriptions to generate revenue rather than bombarding users with ads (see: Instagram).

BeReal founders Alexis Barreat and Kevin Perrault are notoriously tight-lipped about the app—they haven’t given press interviews on record yet. TechCrunch reached out to the company to confirm this report, but received no response prior to publication.

Now is the perfect time for BeReal to figure out how to support itself beyond venture capital. While consumers may roll their eyes at especially egregiously Copycats of BeReal, these big social companies simply have more resources at their disposal to create a better product. BeReal is still quite buggy, which detracts from its main vanity: once a day, at a random time, each user is notified that “it’s BeReal time” and posts a photo of what they’re doing. But when millions of users access the app at the same time, BeReal is prone to crashes.

Peter Kavinsky

Peter Kavinsky is the Executive Editor at

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