CL Life and Annuity Insurance Company Launches New MYGA Product to Market in Eight Weeks with FireLight® and More News

Published by
Peter Kavinsky

COLORADO SPRINGS, Colorado–(BUSINESS WIRE)–Insurance Technologies, LLC., a provider of sales automation and regulation solutions for the life and annuity insurance industry, announces that CL Life and Annuity Insurance Company (“CL Life”), a provider of sustainable growth insurance products for policyholders, tax deferral and income planning, launched the FireLight® e-app. CL Life has implemented FireLight to bring new products to market quickly and efficiently while providing a superior digital experience for agents and customers.

“We needed a digital solution that would provide a quick time to market and support our digital strategies to make filing an annuity business with CL Life a simple and easy process for agents,” said Gary Sorensen, director of marketing and sales, CL life. “FireLight is an industry leader in the annuity and life insurance market and provides us with the features and integrations to efficiently create streamlined and accelerated sales processes.”

CL Life now provides agents with an easy way to sell CL Life annuity products using the dynamic FireLight Electronic App Wizard. The streamlined experience created by CL Life includes an electronic signature built into the sales workflow. Thus, agents can quickly collect the required signatures and send complete, healthy application packages directly to CL Life.

“At Insurance Technologies, we know how important it is to have the resources and tools to bring products to market quickly and efficiently,” said Clint Moore, COO of Insurance Technologies. “We are excited to be able to provide CL Life with the innovation and team support to create new digital sales processes and experiences, and to bring new products to the industry quickly.”

CL Life has implemented FireLight in its new MYGA product released this month.

“Insurance Technologies has been a great partner in meeting our business, integration and workflow requirements,” Sorensen said. “The Insurance Technologies team was easy to work with and provided the consulting support we needed to achieve our implementation goals. We were able to go from concept to implementation in just eight weeks.”

“Using the standardized templates and rules in FireLight, we were able to ensure a fast and efficient implementation while meeting CL Life’s two-month timeline,” Moore said. “We are proud to partner with CL Life and look forward to working with them as they bring new products and expand their digital journey.”

About CL Life & Annuity Insurance Company

Headquartered in Fort Worth, Texas, CL Life and Annuity Insurance Company is committed to providing insurance products specifically designed for retirement assets that provide sustainable growth, tax deferral and income planning. Its mission is to provide competitive products that meet the financial goals of policyholders by investing in assets to increase premiums for policyholders aimed at generating high returns with the flexibility to secure their future. CL Life is a subsidiary of Crestline Investors, Inc., an institutional investment management firm with approximately $15.4 billion in assets under management. For more information visit

About insurance technologies

Insurance Technologies provides innovative sales and regulatory automation solutions for the insurance industry. Offering a suite of integrated sales solutions, from pre-sales features to quotes and illustrations through e-apps and e-delivery to after-sales services, Insurance Technologies provides carriers and distributors with sales capabilities and tools to create automated and consistent sales for customers. their consultants and clients in the life insurance and annuity industry. The unique architecture and flexibility of its solutions provide front and back office configurability and usability to support multiple business strategies, drive cross-channel growth and evolve in line with regulatory changes. For more information on insurance technologies, please visit

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