Google Opens Applications for Circular Economy Accelerator • CableFree TV

Google launches new online startup accelerator around the elusive circular economy. This is Google’s latest attempt to help. environmentally friendly startups are growing, while potentially attracting them to their cloud products.

In its most general terms, the circular economy represents a colossal shift in how humanity makes and uses things. Rather than primarily collecting raw materials to produce goods that end up being incinerated, sent to the oceans or landfilled, the circular economy offers an alternative in which materials are deliberately reused, repaired and recycled over and over again. In general, the world does not work that way, but the concept has spread among experts, as well as some corporations and legislators in response to the flight of mankind. wasting as well as climate crises.

“Each year, humanity consumes far more than the planet can naturally replenish,” Mike Werner, head of Google’s circular economy division, wrote in a company report. blog. “We need to re-engineer our relationship with physical resources and the way we produce, process, use and recycle them,” he added, citing fashion and food among the industries candidates could focus on.

Applications for an accelerator that opened today, October 3rd, and will close on November 14th before launching in February 2023. The 10-week program targets startups and non-profit groups in Asia Pacific and North America and offers mentorship and technical support “through a combination of 1-to-1 and 1-to-many training sessions,” according to Google.

As with other “Google for Startup” branded accelerators such as its Climate program since the beginning of this year, the search and advertising giant has not received equity capital or offered capital through the program.

Google has announced so many stability as well as climatefocused efforts to date that it’s hard to keep track of them all, yet a nearly $1.3 trillion company was also called to banking practicewhich indirectly finance the development of fossil fuels.

By Peter Kavinsky

Peter Kavinsky is the Executive Editor at