Poll: More than a third of Southern Federal District residents don’t trust television :: News


Three quarters of the residents of the Southern Federal District (75%) regularly watch TV. At the same time, more than a third (36%) do not trust the information coming from the TV screen. These are the results of a survey* conducted by Otkritie Bank on November 21, World Television Day.

Of those who watch TV, 36% spend at least 3 hours a day in front of the screen. 39% often watch TV, almost every day. Another 12% watch television constantly, but no more than two or three times a week. 7% turn on the TV every two or three weeks. 6% of the respondents do not watch TV at all.

56% trust the information from television (52% rather trust, 4% completely). At the same time, the highest level of trust nationwide was found to be in the Southern Federal District. The lowest is in the Far East (31%).

36% do not trust television information (25% prefer not to trust, 11% at all). 9% do not use TV as a source of information.

It is news from TV that 47% of respondents trust. Internet media according to the “Trust” criterion come second (44%). Telegram channels and social networks are trusted for 38%, radio for 9% and print media for 11%.

Among southerners’ favorite TV shows (an open-ended question, more than one answer can be given), movie screenings are at the top (71%). Next come entertainment programs and shows (55%), press releases and information programs (52%), scientific and educational programs (32%), sports broadcasts (24%), socio-political talk shows (19%).

The most disapproved (an open question, it was possible to name more than one answer), the respondents called socio-political talk shows (46%). Next came sports broadcasts (28%), news broadcasts (21%) and entertainment programs and shows (19%).

The idea of ​​pay TV is still nowhere near the majority of residents of the Southern Federal District. 53% do not use subscriptions to paid TV channels and will not do so. Another 14% do not use, but plan to do so. 19% recently started using such plans a year or two ago. 14% have subscribed to pay TV for years.

40% of respondents are confident that television will continue to develop dynamically in the future. According to 26%, television remains mainly entertainment for the elderly. 16% predict the final disappearance of television and the victory of video services. Another 18% found it difficult to predict the future of television.

*The survey was conducted on November 7-15 among a representative sample of 1,000 people aged 18 to 65 years in Russian cities with more than 100,000 inhabitants.

By Peter Kavinsky

Peter Kavinsky is the Executive Editor at