The Houston Astros have announced a multi-year partnership with rap icon 50 Cent (real name Curtis Jackson) and his wine and spirits company, Sire Spirits LLC.
The partnership also extends to his charity, the G-Unity Foundation. This will be the first official partnership between Sire Spirits and an MLB franchise.
“Let’s go Astros! I’m working, what are you doing? Let’s go GLG…GreenLightGang…Boom.” – 50 cents
The deal will make 50 Cent’s liquor brands – Branson Cognac and Le Chemin du Roi – the official cognac and champagne of the Astros. The Club Level bar at Minute Maid Park will be renamed Sire Spirits Bar,
The deal will also see Astros Ballpark Suite 1 rebranded as the “Sire Spirits/50 Cent Suite” in 2023. The suite will be used by 50 Cent year-round, but will be made available to fans for select games.
‘We share the same philosophy of conscious capitalism,’ says 50 Cent on Houston Astros partnership
This agreement marks the fourth professional sports partnership for 50 Cent’s Sire Spirits. It is also the first time that a company has obtained official brand partner status for cognac and champagne with the three MLB, NBA and NFL teams in Houston.
Speaking about the partnership, 50 Cent said:
“I am especially proud and excited about our first contract with the Astros in Major League Baseball. We share the same philosophy of conscious capitalism. I look forward to providing at-risk teens with the opportunity to experience the excitement of to a baseball game in a luxury suite at Minute Maid Park.
Astros Vice President of Corporate Partnerships Jeff Stewart expressed his delight at the brand new contract, saying:
“The Astros are proud to partner with Curtis and his team to bring Sire Spirits to our fans visiting Minute Maid Park. Both organizations share a common goal of giving back to our community, so teaming up with Curtis’ spiritual society and charity to invest in the city of Houston just made sense. We are delighted with this partnership and look forward to visiting the new Club Level Bar next season.
50 Cent’s G-Unity Foundation will work closely with the Astros on several charitable projects. Both parties aim to launch a Leadership Series program with the goal of helping teens.
The G-Unity Foundation will also receive a percentage of the proceeds from two of the Astros Foundation Share 2 Care 50/50 sweepstakes.
For more information and updates, head over to the Sportskeeda Baseball page.