It’s not a mall, it’s a market on the outskirts of the city. It’s actually the center of a newly emerging neighborhood, a place where they can buy a place, go to a cafe, restaurant and sweat, which is how it is in these buildings.
But why build something that seems expensive at first glance? Supermarket managers will certainly pull out Excel tables, according to which it is most convenient to build the same boxes all over Europe, there are printouts of them. The answer is mainly due to the role of social responsibility.
If the Jumbo supermarket (the largest in the Netherlands after Alberta) wants to convince customers that the future lies outside, it cannot build concrete and energy-consuming boxes. The shortcut is to install a devo, a moss roof with solar panels, a design that protects the house in the summer and helps retain heat in the winter. And when these things start happening in stores, it’s just a short step away from finding out how good architecture is.
Cars from architectural firm De Zwarte Hond also did a lot of work. They showed the supermarket manager that time is running out. Buy a car from many different companies and a house, so people must have a reason to go to the store. And if it looks good, it’s one of them.