SoftBank Robotics Europe is now Aldebaran again • CableFree TV

Published by
Peter Kavinsky

The acquisition of Aldebaran in 2015 did not go as smoothly as SoftBank had hoped. At the time, the French robotics startup was best known for its Nao, which has become a fairly ubiquitous presence in research centers around the world. The small humanoid robot became the basis for SoftBank Robotics’ most famous creation, Pepper. Nao has largely fallen by the wayside as the company sought to commercialize its new robot.

Pepper has been a brand ambassador at best, holding up signage well at airports and restaurants. In June last year, reports surfaced that SoftBank stop production of Pepper, and in October it became known that the company hoped to completely sell SoftBank Robotics Europe. Earlier this year, German firm United Robotics Group agreed to acquire the unitand today they announced that they are bringing back the space-inspired name.

The recently revamped Aldebaran is one of eight robotics brands under the umbrella of URG. Its new parent company promised to “improve our offerings for existing products like Pepper and Nao”. He adds that SoftBank retains a vested interest in the company, noting:

SoftBank Robotics Group continues to support our progress in the field of robotics as a shareholder of United Robotics Group and will remain our main distributor in Japan and Asia.

Aldebaran will be kept at the headquarters in Paris.

Peter Kavinsky

Peter Kavinsky is the Executive Editor at cablefreetv.org

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