Spotify acquired Heardle, the Wordle-inspired music guessing game

Published by
Peter Kavinsky

If you tried to play the Heardle this morning and got redirected to a Spotify website, that wasn’t a glitch. Spotify announced today that it acquired the Wordle-inspired music guessing game, which the streamer will leverage to support music discovery.

Heardle is one of many beloved spinoffs that have cropped up in the vein of Wordle, the daily word game that became so popular that it was acquired by the New York Times. In the game, you’re served the first second of a popular song. If you can guess what song it is within one second, then congrats, you win! If not, you have six tries to guess, and after each failed guess, the length of the clip doubles. By your final guess, you have a full sixteen seconds to see if you’re the music aficionado you think you are.

“For existing Heardle players, the look and feel of the game will stay the same, and it’ll remain free to play for everyone,” Spotify wrote in a press release. “And effective today, players can listen to the full song on Spotify at the end of the game.”

Before its acquisition, Heardle invited players to make donations via ko-fi, a creator tipping platform, to support the game. Now, it’s ko-fi page is no longer active. Still, some fan-made Heardle spinoffs like Lorde Heardle (… a real missed opportunity to call it “Lordle”) remain online.

Image Credits: Spotify

The New York Times acquired Wordle for an undisclosed amount in the “low seven figures,” but Spotify didn’t disclose the cost of its Heardle purchase. The Wordle acquisition seems to have paid off for the newspaper, which noted in its quarterly earnings that the game brought “tens of millions” of new users to the site. After playing the day’s Wordle puzzle, users are served a small ad for another New York Times word game called Spelling Bee. So, it’s probably not a coincidence that the New York Times saw its best ever quarter for net subscriber additions to Games after its January acquisition.

This acquisition makes sense for Spotify as it attempts to improve music discovery and keep listeners on their app. Like its popular Spotify Wrapped feature, which even included a game this year, Heardle has the potential to drum up organic social media shares for the app. Even Spotify’s own Twitter account has joined in on the fun.

https://twitter.com/Spotify/status/1500942202029096961?ref_src=twsrc%5Etfw” target=”_blank” rel=”nofollow noopener

Over the last few years, Spotify has made a number of acquisitions mostly in the podcasting space, such as Anchor, Megaphone and Podz, but this marks Spotify’s first acquisition of a game. Even Netflix is trying to leverage gaming to support its original content.

Source: TechCrunch

Peter Kavinsky

Peter Kavinsky is the Executive Editor at cablefreetv.org

Share
Published by
Peter Kavinsky

Recent Posts

  • News

Revealed New Details of the Scandalous Acting Family Trial of the Batalovs

Maria Batalova has filed a civil lawsuit for the amount of 1.5 million rublesA picture:…

3 mins ago
  • News

Ancient Inca technology being used to collect water to fight Peru’s crisis

Techniques used by serfs of the Inca Empire to build canals 500 years ago are…

4 mins ago
  • News

Doñana celebrates 53 years of drought as major threat | Society

Doñana reaches 53 years of age at a delicate moment marked by a major threat,…

4 mins ago
  • News

TRANSFER NEWS: Mountassir Lahtimi is in Trabzonspor!

Trabzonspor, Morocco team FUS RabatHe agreed with the club and himself for the transfer of…

6 mins ago
  • News

What are the discounted products in the Agricultural Credit Cooperative Markets? When will the 2022 Agriculture Credit Market discount start, which products are on sale?

www.haberturk.com All rights of the articles, news, videos and photographs published on the website belong…

7 mins ago
  • News

Texas High School Football Game On Friday Night UIL State Championship 2022

Click Here to Watch this High School Football Live Online for Free! Friday night in…

12 mins ago