Spotify adds more artists to its Blend tool, allows fans to buy merch via the feature

Published by
Peter Kavinsky

Spotify announced today that it’s expanding its Blend playlist creation tool to include more artists, and will now also allow fans to purchase artist merch through the feature. The Blend tool allows two Spotify users to see where their musical tastes overlap by mixing together their favorite songs to find those they have in common. This Blend then updates daily with new songs based on everyone’s listening habits. A few months ago, Spotify rolled out the ability for users to create playlists with some of their favorite artists, including BTS, Charli XCX, Kacey Musgraves, Lauv, Megan Thee Stallion and more.

With this newest update announced today, Blend includes even more artists, including The Chainsmokers, Lizzo and Post Malone. To Blend with one of these artists and purchase their merchandise, you can click the link the artist has shared to Blend with them. You will then receive a card that displays your “taste match” score — a score that’s calculated based on how similar or different your listening preferences are when compared to the artist you blended with. You can share this card directly on Instagram, Facebook, Snapchat or Twitter.

After receiving their taste match score, users will now have the opportunity to purchase the artist’s featured merch via the artist’s Spotify Shopify page. Spotify notes that all of the pieces of merch have been selected by the artist themselves. Spotify launched its partnership with Shopify last year to allows artists on its service to connect their Spotify profiles with their Shopify stores, allowing them to market their merchandise directly to fans through the Spotify app. The new update combines one of Spotify’s personalized playlist tools with its e-commerce efforts.

Spotify says it’s committed to allowing creators to live off their work and that its partnership with Shopify helps artists grow additional revenue streams like merch.

The streaming service’s personalized playlists are a big selling factor for the streaming service, and one of the reasons why Spotify continues to lead the music streaming market despite not having the built-in advantage of rival music services — like Apple Music or Google’s YouTube Music, whose music apps ship with the tech giants’ own smartphones and mobile software.

Source: TechCrunch

Peter Kavinsky

Peter Kavinsky is the Executive Editor at

Published by
Peter Kavinsky

Recent Posts

  • News

More than a thousand people evacuated due to the fire in Zaragoza and UME in addition to the fire in Alicante | Politics

A wildfire declared this Saturday in Añón de Moncayo (Zaragoza) forced the evacuation of about…

22 seconds ago
  • News

Chelsea vs Tottenham Hotspur LIVE: Premier League team news, lineups and more

An overview of Stamford Bridge (Getty Images) Follow live coverage of Chelsea taking on Tottenham…

1 min ago
  • News

Ajax 6-1 Groningen MATCH RESULT-SUMMARY | Ajax ran the lead!

Dutch Eredivisiein the 2nd week match of ajax with Groningen shared their trump card. The…

4 mins ago
  • News

In the blue waters with his son and his lover

Özcan Deniz, who divorced Feyza Aktan in an eventful way and confronted his ex-wife in…

5 mins ago
  • News

[HQ] Lighthouse HomeSchool vs Tennessee Heat Live Football In 13 August 2022

Click Here to Watch this High School Football Live Online for Free! How To Watch…

9 mins ago
  • News

Karas, where are you? Formerly abundant Czech fish is on the brink of extinction, an unwelcome guest is to blame

Formerly one of the most common fish in Czech rural ponds, dead ends and pools…

10 mins ago