The Mechansky Court in Moscow rejected the lawsuit of local resident Dmitry Mezentsev against the pizza chain Domino’s, who demanded that the company oblige him to feed him free pizza until 2118 in exchange for a tattoo with its logo.
In 2018, Mezentsev participated in Domino’s “Domino’s Forever” campaign: the company promised, in exchange for a tattoo, to issue 100 free pizza certificates to 350 participants annually for 100 years. Mezentsev got a tattoo and until December 2022 he regularly received free pizza.
So dominoes Canceled Participation in 2023. All participants were offered a free tattoo to cover the company logo with another tattoo. After this Mezentsev malewhich will sue the company.
As RIA Novosti wrote on March 11, Mezentsev demanded in his lawsuit recognition of his right to 100 free pizzas with a diameter of 28 cm per year until 2118 and compensation for moral damages.
The court rejected the claim, saying that the organizer of the promotion has the right to change the rules or terminate it, and the “Consumer Rights Protection” law does not apply to promotions. Mezentsev tried to appeal the decision, but his appeal was rejected.