After Elon Musk took over Twitter, users run to other social apps such as Mastodon Open Source Microblogging Platform and niche communities like CounterSocial. Now another social app called Hive is see the rise in subscriptions in response to the turmoil on Twitter. The app is in the top 20 on the US App Store today after seeing a surge in new interest over the weekend as things continue to evolve on Twitter.
Founded in 2019 by the then 22-year-old Cassandra Pop, Hive is not a direct clone of Twitter. Instead, a Gen Z-focused social app has been described in Teen Vogue profile from last year as an amalgamation of concepts from various social networks, including Instagram, Twitter and even MySpace – the latter thanks to a feature that allows Hive users to add music to their profiles, among other things.
The app is also based on more than just timeline like Twitter. In addition to the main feed, Hive users can explore their interests in various thematic communities such as science, technology, cars, music, fashion, pets, crafts, books, travel, games, art, food, and many more. . Here, users can like, comment, and share content just like other social networks, as well as click on hashtags to drill down into the details.
In some respects, Hive may seem more convenient for former Twitter users looking for a new home because the app has a simple and familiar set of navigation options – there are tabs for viewing the main timeline or feed, an “Open” section for exploring a social network, a tab for accessing to your profile and another one for your notifications, for example. In the center there is a button to create a new post.
Hive also uses the same follower-based model as Twitter, as opposed to the mutual friendship model you’ll find on a network like Facebook.
However, unlike most social networks, Hive eschews personalization algorithms in favor of a chronological feed and is not monetized through ads. Instead, Hive offers users the option to pay to unlock additional slots that allow them to showcase more of their favorite music on their profile. They range from $0.99 for a second slot to $1.99 for a third or fourth slot, as listed on the app listing on the App Store.
Hive gained momentum in the weeks leading up to Musk’s acquisition of Twitter and in the days that followed. About 214,000 out of 733,000 Hive installs on iOS and Android in the last 30 days alone, according to research firm Sensor Tower. It should be noted that Hive seems to have caught the attention of those outside the US — its installs outside the US account for about 86% of total Hive downloads, Sensor Tower reports.
The app saw another spike in registrations that began on Friday and continued through the weekend.
Perhaps not coincidentally, it was around that time. Musk decided to welcome former President Donald Trump. on Twitter by unlocking your account. While Trump has yet to tweet, speaking he prefers his own Truth Social app, it seems Musk’s move was enough to spur even more Twitter users to look for alternatives as they contemplate leaving the ship.
Sensor Tower data shows that over the past few days (Friday, Nov. 18 to Sunday, Nov. 20, 2022), Hive has received around 144,000 new installs. 22,000 of those installations were from the US alone. During this time, the app has also moved from 338th overall on the US App Store’s overall list of iPhone apps to 17th today. And it is the #3 app in the social media category at the moment.
According to reports on TikTok Hive, the app crashed over the weekend. another 80,000 people signed up to check it out. From this morning This is reported by the Hive Twitter account. the app currently has “nearly 900,000” registered users. (This number doesn’t exactly match Sensor Tower’s download estimates, but third-party data isn’t an exact science.)
@officialhivesocial HOW DO YOU LOSE 44 BILLION PER MONTH?? In any case, join Hive, link in profile🐝 #riptwitter #goodbyetwitter #twittershutdown #twitterdown #elontwitter #elonmask #hivesocial ♬ original sound – Hive Team🐝💛
This weekend is not the first time Hive has seen an influx of new users. The app also experienced a brief download spike in February 2021, when it received 439,000 new installs, 64% of which were from the US, Sensor Tower data shows. This surge can be attributed to the founder’s decision to pay a TikTok influencer to create a video that has been viewed about 250,000 times in a few days. she claimed that the press at the time.
Hive’s appeal may not just be due to the confusion of social networking concepts or ease of use compared to registering with Mastodon, which has confused some potential users who don’t understand how to choose a server or what “fediverse” is. means. As with BeReal, Generation Z is more attracted to new social media platforms run by independent founders rather than big tech brands.
The app was previously spotted raising money on WeFunder, but has not made any official fundraising announcements. (The app available on Hivesocial.app should not be confused with the old Hive Social app that was previously hosted on hivesocial.com as well as advanced from The Bachelorette member Peter Kraus.)
We’re having trouble finding Hive on Twitter, where it ranks #30 for the keywords “hive social” (no quotes) and doesn’t show up at all if you search for “hive app”. Actual Twitter account for the app: “@TheHIVE_Social‘, but even a search for ‘thehive_social’ only returns founder’s twitter account. Sus!
Hive has not yet responded to requests for comment.