Working a enterprise is like orchestrating a political marketing campaign —Mike Adenuga, Glo boss – The Solar Nigeria

Final week, I introduced you Zain Asher of CNN sharing the story of her journey to the highest and the obstacles she surmounted plus classes learnt and success suggestions supplied.  Immediately, I carry you the massive one: Africa’s No.1 telecoms big who was 69 yesterday on the journey to 70 subsequent yr by God’s grace.  What’s his story?  How did he make it to the highest?

Trying to seize the complete trajectory of Dr. Mike Adenuga’s road-to- success story will take a full-fledged administration ebook within the making.  In the meantime, I’m scripting this piece for all these younger folks bothering me for a how-to-do it ebook on Adenuga which is able to encourage them, which they’ll learn, dissect and apply his success secrets and techniques and methods.  From my analysis on this enigma who owned two banks in his thirties, the Adenuga success secrets and techniques and methods might be distilled to incorporate every of the next bullet factors: *Have a dream and work laborious to make the dream a actuality.  *Get an excellent schooling.  *Assume massive, assume completely different, assume like an entrepreneur.  *Belief your intestine intuition.  *Search for alternatives in all places. *Have ardour for what you do.  *Have a successful technique.  *Leverage on newest know-how.  *Don’t be afraid to shift the paradigm.  *Know the enterprise you’re going into.  *Get an excellent product and model it aggressively.   *Construct an excellent staff round your self.  *Consider God and pray at all times for divine blessings.

Now, let’s hear it from Mike Adenuga, in his personal phrases, as he solutions a number of the above factors:

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On Alternatives

I got here again house from america in 1974 after my college schooling in North Western State College, Oklahoma and Tempo College in New York.  Once I got here again house, there have been a number of alternatives.  It was within the period of Udoji Award when staff had been paid some massive bonuses and there was a robust buying energy.  At the moment, a number of autos had been coming into the nation with out air-con and automobile stereos.  I noticed a window of alternative there and I seized it by deciding to import automobile stereos.  As quickly as we began importing automobile stereos, a brand new downside cropped up: thieves had been breaking into folks’s automobiles to steal their automobile stereos.  This downside created one other alternative for us.  We began importing detachable automobile stereos.  You may detach the stereos and carry it together with you when going out of your automobile.  And so they bought like scorching truffles.  This was the place I had my first main break in enterprise: within the space of this imported detachable automobile stereos.  I used to be in a position to carry them in far forward of competitors.  And that gave us a robust edge and mileage.  And as you develop in enterprise, one factor results in one other. 

Typically, success comes by way of having a fortunate break.  I flew Swiss Air and fortuitously I sat subsequent to a person who owned one of many greatest lace manufacturing factories in Austria.  I bought laces for some time.  After that I began importing tomato, vegetable oil and all kinds of issues.  That was how I began.  In these days, you needed to be a generalist, a jack-of-all-trades to outlive.

Venturing into telecoms

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I’ve at all times been eager on investing within the telecoms trade.  Earlier than coming into telecoms, I had completed all kinds of enterprise from buying and selling to development to banking to grease exploration.  I wanted contemporary challenges.  I used to be on the lookout for that enterprise alternative that might be very difficult and a chance that may deal with that individual phase of the inhabitants the place there are some deficiencies.  In these days, NITEL’s monopoly of telecoms sector had crippled the expansion of the trade.  To get a phone line was an arduous process riddled with corruption.  Folks had been saved on ready checklist for years on finish.  It was apparent that privatization of that sector was the answer. When the federal government lastly embraced privatization of the telecoms sector, we noticed an enormous window of alternative to actualize our dream of changing into a key participant in that sector.  We determined to enter telecoms to offer reasonably priced telephones and environment friendly supply in order that Nigerians can discuss to themselves and to the remainder of the world.  That was the driving power.  The Globacom proposition was based extra on ardour than financial returns.  It’s all about empowering Nigerians.  We imagine we should always meet clients’ expectation in a really reasonably priced method.  That was why we launched per second billing, which is about exactness, which grew to become a recreation changer.  That’s the reason we deployed the most recent state-of-the-art know-how from the onset, adopted by the Glo 1 submarine communications cable.  One other superior Glo 2 submarine optic fibre cable is within the offing. 

Folks say I’m a slave driver.  I imagine that so that you can obtain success in life, it’s important to drive laborious.  There aren’t any two methods about it.  Then you could have ardour for no matter you do.  For me, Globacom is pushed by ardour.  I like this technique of progressively constructing a model and the model rising into an even bigger, international factor.  I imagine in laborious work.  The key of my enterprise success is difficult work.  Onerous work and God’s blessings.  Any enterprise I wish to go into, I attempt to know the enterprise, as a result of with out realizing the enterprise, it’s simple to be hoodwinked.

One other philosophy is to not shrink back from what I like to do.  After we misplaced $20 million within the CIL GSM saga, some folks had been urging me to stroll away from all of it however as an entrepreneur I felt that strolling away is the simple a part of it.  If I stroll away, who will do the job?  I’m at all times prepared to take challenges that will profit our folks.  We should be right here, we should develop the nation and add worth to the lives of Nigerians.  I imagine strongly in including worth.  When you can add worth to the lives of Nigerians, in the event you can contribute to creating Nigeria a greater place and making Nigerians do these issues, which had been hitherto believed couldn’t be completed by Nigerians, that’s fulfilling for us. 

All the things I’ve achieved in life, I give glory to God.  Like everybody else, I’ve two palms and two eyes.  However what we have now been fortunate about is that we put a number of premium on ensuring that once we go on the market to useful resource an organization, we search for the very, perfect. And I feel we have now been fortunate in that space.  Now we have extremely competent folks, devoted folks and trustworthy folks you may belief to run these companies.    

Reaching is a factor of resolve and persistence. It’s the state of accomplishing success as a objective by way of sustained consistency.  Primarily, operating a enterprise is just like main a army operation or orchestrating a political marketing campaign, or performing as an incredible athlete.  The elemental ideas are the identical.  The overriding goal is to outperform the competitors; to outwit the opposite man—to attain.

I thank God for the way far he has introduced us.  I’m a staunch believer within the Divine Presence of God, and recognise the need of human decency and goodwill. 

The post Working a enterprise is like orchestrating a political marketing campaign —Mike Adenuga, Glo boss – The Solar Nigeria appeared first on India Express Online.

Source: Around the Globe

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