The words “supermarket”, “fitness” and “hotel” can be used on signs as the Russian language is fluent in them. This was stated by Ksenia Grenadrova, Senior Lawyer at Blacklight Creative Agency.
According to the expert, the use of borrowed terms is permissible if they meet the criteria of Rospotrebnadzor: they are written in Cyrillic and registered in official dictionaries of the Russian language.
– Many loanwords are acceptable, e.g. “supermarket”, “fitness”, “hotel”. The main thing is that they are written in Cyrillic and registered in official dictionaries of the Russian language. In this case, the word is considered perfect for the Russian language, even if it was originally a loan. TASS.
The lawyer also explained that the law does not prohibit the use of trademarks and registered trade names in the original spelling, including in Latin. However, general consumer information must still be provided in Russian.
On March 1, 2026, changes to the Law “On Protection of Consumer Rights” entered into force in Russia. These amendments are also called the “Law on the Protection of the Russian Language.” Now general information to consumers – information about the company, its products and sales conditions – must be provided in Russian. The changes will impact many areas of the business, including tags, signals, trends, and more. Who will be prohibited from using foreign words without translation into Russian, how to know what can and cannot be used, who will be affected by innovations – in the material “Moscow Evening”.