AvtoVAZ has announced the launch of a long-term subscription program for its Lada cars – “Lada Easy,” the company’s press service reported.
At the moment, only the Lada Vesta sedan with a 1.6-liter engine and automatic transmission in the “Practice” configuration can be purchased by subscription. In the future, the manufacturer plans to expand the list of models and equipment versions. Former management of AvtoVAZ was going to Extended subscription to Granta and Largus models.
The monthly payment depends on the configuration and options selected, but on average, the automaker stated that a Lada Vesta subscription will cost about 44 thousand rubles per month (about 1.5 thousand rubles per day).
The subscription price includes MTPL and CASCO policies, maintenance, roadside assistance, seasonal tire replacement and storage. Under the terms of the subscription, no more than three drivers will be able to drive the car. The maximum annual mileage of the vehicle was set at 30,000 km.
The subscription program lasts for a year, after which the car must be returned “without structural changes, taking into account normal wear and tear.”
Based on the results of 2025 in Russia registered Decreased production and sales of new cars. The decline continued at the beginning of 2026.
In March 2026, by Data Autostat, 104.28 thousand new passenger cars were sold in Russia, which is 30.6% more than in March 2025.
As Kommersant noted, in March the Russian car market exceeded the 100,000-unit mark for the first time in the past three months. In January and February, sales reached 80,000 units. Experts attributed this growth to last year’s low base effect and seasonality.